Humble coffee startup that empowers local artists
Armen Coffee, a Los Angeles-based startup, focuses on delivering exceptional coffee while empowering local artists. Every few months, they launch a new collection of robust coffee paired with unique, collectable art from passionate, skilled visionaries.
I was responsible for the logo, packaging, and website design. For the logo, I took the founder's initial design, refined it to be graphically perfect and symmetrical, and developed new variations to extend the brand.
The website was designed from start to checkout with a focus on:
Visit the websiteSeamless Brand Experience: The brand identity is maintained from the initial shopping experience to the order confirmation page.
User-Centric Features:
- Subscription Service: Users can subscribe to any coffee product with the ability to log in and cancel at any time with one click.
- Bean Customization: A visual configurator allows users to select their bean preferences during the ordering process.
- Store Locator: Utilizes CMS to dynamically place pins on a map, helping users find physical locations.
- Interactive Elements: Includes a blog and an art gallery showcasing the packaging art.
- Design Strategy: Employed a mobile-first design approach to ensure accessibility and usability across devices.
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